I have a business degree and MBA so when I first started my business I thought the whole marketing and running the back-end of my business would be a piece of cake. Well, news flash, marketing and thinking strategically about clients is much easier than when it comes down to marketing yourself.
Make no mistake, owning your own business is definitely about finding honest and unique ways to market not just your products, but mainly you! Being an avid reader I often turn to books to help guide me in the constant evolution of what I want my business to look like and the how to communicate that to potential clients. You can find all the books I am reading and have read on Goodreads (the coolest/dorkiest social media site around) by searching my name.
The links below will take you to Amazon, and if you purchase via that link I get nice little thank you from Amazon by way of their Amazon Associate program. Thanks!
Top Five Favorite Books For My Photography Business
Worth Every Penny – A revelation for photographers: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors. Many photographers and small business owners feel pressure to discount their products and services, especially when times are tough.
Big Magic by Elizabeth Gilbert – Now this beloved author digs deep into her own generative process to share her wisdom and unique perspective about creativity. With profound empathy and radiant generosity, she offers potent insights into the mysterious nature of inspiration. She asks us to embrace our curiosity and let go of needless suffering.
Yes Please, Amy Poehler – Full of the comedic skill that makes us all love Amy, Yes Please is a rich and varied collection of stories, lists, poetry (Plastic Surgery Haiku, to be specific), photographs, mantras and advice. With chapters like “Treat Your Career Like a Bad Boyfriend,” “Plain Girl Versus the Demon” and “The Robots Will Kill Us All” Yes Please will make you think as much as it will make you laugh. Honest, personal, real, and righteous, Yes Please is full of words to live by.
Building A Story Brand, Donald Miller – This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.
Quickbooks 2019 For Dummies – With the help of this all-encompassing book, you’ll get the easy-to-follow instruction you need to get your business’ ducks in a row—without ever losing your cool. Whether you’re a numbers person or have never spent much time with a calculator, you’ll discover how to use QuickBooks 2019 to make it easier than ever to handle your finances.
